| 摘要 |
A method for advertising management is disclosed in which a new pricing methodology is employed whereby advertising and content categorized may be overridden by an advertiser desiring to pay a premium. The method involves an advertiser, desiring to override a scheduled advertisement, contacting a network provider and replacing the scheduled advertisement if a series of checkpoints are satisfied. The method further includes making replacement decisions based upon marketing tools such as programming ratings collection and analysis systems. A system for replacing a scheduled advertisement using an interactive server operable for managing advertisements, receiving and responding to requests, storing data, and inserting advertisements into a schedule based on the new pricing methodology is also disclosed.
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