Customised messaging in website inserts

摘要

The method involves receiving (210) a personal message by a processing software component of a server of the communication network. A connection of recipient to an information rendering space is detected by the server. An advertisement insert display is replaced (214) by message subsequently to connection of recipient as a function of rendering parameter e.g. name, profile, friends accompanying the message. Independent claims are included for the following: (1) computer readable medium for rendering personal message; and (2) server for processing personal message.