发明名称 Competitor Analysis to Facilitate Keyword Bidding
摘要 Disclosed herein are one or more embodiments that facilitate selection of keywords for bidding by an advertiser having a website. One or more of the disclosed embodiments may process a click-through log to determine measures of competitiveness for a plurality of websites extracted from the click-through log. Also, the one or more disclosed embodiments may, for one of the websites, determine a ranking of competing websites based at least in part on the measures of competitiveness. The ranking of competing websites may be used to facilitate selection of keywords for bidding.
申请公布号 US2010191746(A1) 申请公布日期 2010.07.29
申请号 US20090360096 申请日期 2009.01.26
申请人 MICROSOFT CORPORATION 发明人 WANG GANG;HU JIAN;LI HUA;CHEN ZHENG
分类号 G06F17/30 主分类号 G06F17/30
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