发明名称 |
ADVERTISING COMPLIANCE MONITORING SYSTEM |
摘要 |
<p>An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.</p> |
申请公布号 |
EP1456832(A4) |
申请公布日期 |
2010.07.14 |
申请号 |
EP20020797135 |
申请日期 |
2002.11.20 |
申请人 |
GOLIATH LLC |
发明人 |
OVERHULTZ, GARY, L.;MEAD, ROBERT, W. |
分类号 |
G06Q10/02;G06Q20/20;G06Q30/02;G06Q50/00;(IPC1-7):G09G3/36 |
主分类号 |
G06Q10/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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