发明名称 |
COMPUTER-IMPLEMENTED, AUTOMATED MEDIA PLANNING METHOD AND SYSTEM |
摘要 |
An automated computer system for media planning is provided. The automated computer system includes functionality for determining geographically-localized estimated sales data for use in generating media plans. The automated computer system also includes functionality for determining the relative value of a localized geography to a media plan. The automated computer system further includes functionality for a media buyable unit (MBU) score for use in generating a geographically-localized media plan.
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申请公布号 |
US2010114650(A1) |
申请公布日期 |
2010.05.06 |
申请号 |
US20080262806 |
申请日期 |
2008.10.31 |
申请人 |
VALASSIS COMMUNICATIONS, INC. |
发明人 |
SHERR DANIEL D.;STEWART MARY RAINER;DONOHUE DEBRA L.;CLARK LUCY MILLER;WESTFALL EMILY A.;KULA KAREN F.;MULVEY THERESE;KAUL CHRIS;PARVAR ALIREZA JAHAN;O'LOUGHLIN ERIN E.;WORONA STEVE;CURMI NANCY E.;STRNAD KAREN |
分类号 |
G06Q10/00;G06Q50/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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地址 |
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