ON-LINE ADVERTISEMENT SYSTEM AND METHOD THEREOF

摘要

An on-line advertisement system and method are provided. The on-line advertisement method includes receiving from a plurality of advertisers advertising images and advertising options including a total advertising cost and a unit cost for each of different steps defined according to maximum desired play counts with respect to each of the advertising images, merging a content provided by a content provider and an advertising image corresponding to information on an advertisement selected by the content provider from among advertising images, and calculating an advertising cost using the unit cost for each step based on the number of exposures of a merged content generated by the merging. The different unit costs are set for the different steps when the advertising cost is calculated, and therefore, the advertiser pays a reasonable advertising cost and the content provider is also fairly paid, according to the number of exposures of the merged content.