SYSTEM AND METHOD FOR FACILITATING TARGETED MOBILE ADVERTISEMENT WITH SCANNING ENGINE ON COMMUNICATIONS PATH

摘要

A system and method for facilitating targeted mobile advertisement, the syst em having: a mobile device having: a communication subsystem adapted to send and receive data; and at least one application adapted to consume data, create data or consume and create data; an application server, the application server adapted to provid e the at least one application with data and receive data from the at least one application ; a scan engine, the scan engine being located on a communication path between the at least one application and the application server; a mobile advertising server, the mobile advertising server adapted to receive ad trigger alerts from the scan engine and to provide advertising content from an advertising content provider to the mobile devic e, wherein the ad trigger alert is created based on monitoring of communications between th e application and the application server by the scan engine.