发明名称 Architecture for an advertisement delivery system
摘要 A system comprises an advertiser coupled to a network and having a web property to advertise; an advertisement campaign management system coupled to the network, the advertising campaign management system having a geographically distributed set of servers for storing an advertisement for the web property, criteria indicating when presentation of the advertisement is desired by the advertiser, and a bid for the presentation of the advertisement when the criteria are met; and an advertising channel coupled to the network for requesting ad content from the advertisement campaign management system and for receiving the advertisement from the advertisement campaign management system in response to the request for ad content.
申请公布号 US2007027765(A1) 申请公布日期 2007.02.01
申请号 US20060489386 申请日期 2006.07.18
申请人 YAHOO! INC. 发明人 COLLINS ROBERT J.;HARVESTER SCOTT M.;APODACA PAUL J.
分类号 G06Q30/00 主分类号 G06Q30/00
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