| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide a method for sales prediction meeting investment object conditions for sales of a specified articles by discriminating whether the current value and future value of a customer are large or small and its resource and providing selection information in effective sales-promotion investment corresponding to the customer. SOLUTION: Customer consumption information on the specified article is divided into customer value evaluation cells for discriminating whether the current value and future value of the customer are large or small and the source resource of the customer future value by using the three index axes, i.e., a purchase amount index axis (1st index axis), a user type index axis (2nd index axis), and a customer purchase participation degree index axis (3rd index axis); and time variations of the cells in different measurement periods and variations by sales-promotion investment are measured and the sales-promotion investment and the causation of the sales are digitized to perform sales prediction simulation.</p> |
