发明名称 METHOD AND SYSTEM FOR CUSTOMER DECISION, METHOD AND APPARATUS FOR ASCERTAINING DIRECT MAIL EFFECT, AND METHOD AND SYSTEM OF CM PROVISION
摘要 <p>PROBLEM TO BE SOLVED: To perform effective marketing according to the preferences of many and unspecified customers. SOLUTION: A first database, which has at least ID assigned to different kinds of commodities and search data that are whole or a part of information on the commodities, and a second database, which has data that includes purchase histories for every customer, who purchased contents, are provided. In this invention, the following steps are performed: inputting a predetermined information related to customer requests; searching ID of a commodity related to the predetermined information, which is inputted at the above-described step, referring to the search data from the first database; and determining whole or a part of customers, who have purchase histories of commodities that have the searched ID, referring to the second database.</p>
申请公布号 JP2002133277(A) 申请公布日期 2002.05.10
申请号 JP20000326859 申请日期 2000.10.26
申请人 MATSUSHITA ELECTRIC IND CO LTD 发明人 NISHIMURA AKITAKA
分类号 G06Q50/00;G06Q10/00;G06Q30/02;G06Q30/06 主分类号 G06Q50/00
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