| 摘要 |
<p>A system (10) and a method for delivering the content, including rich media content, to a particular audience of computer users, preferably according to characteristics of these users, such that the content is exposed in a controlled manner and such that the content is delivered by a third party into a 'two-party' system such as the World Wide Web. For example, rather than delivering the content, such as an advertisement, as part of a Web page at a Web site which is remote (14) to the computer user, the present invention delivers the advertisement through the ISP (Internet Service Provider) of the user on the screen of the user's computer, for example. The advertisement or other content is therefore optionally displayed to the user regardless of the Web page being displayed on the screen of the computer of the user, in a manner which is substantially transparent to the user. Thus, the content is targeted specifically to the user rather than being generally displayed on the Web page or otherwise delivered through 'two-party' channels such as Web servers (14).</p> |
