发明名称 Online media exchange
摘要 A data processing system enables a network of interconnected public access computers (250) to act as a continuous transactional exchange for electronic advertising. The system customizes paid advertising, enabling dynamic pricing and price discovery. The system provides extensive real-time tracking which supports a hybrid pay for performance model as well as a process for multi-stage optimization.
申请公布号 US7962363(B2) 申请公布日期 2011.06.14
申请号 US20020303167 申请日期 2002.11.22
申请人 YAHOO! INC. 发明人 PATEL DORAB;KALTER SCOTT D.;ELIAHOU UZI
分类号 G06Q30/00 主分类号 G06Q30/00
代理机构 代理人
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