Systems and methods to select locations of interest based on distance from route points or route paths

摘要

Selection of offers, locations or merchants based on their distances from a portion of a user's route and their affinity for the user is disclosed. A route employed by a user for travelling to a destination is obtained and segmented at identified vertices. Locations that are proximate to the route segments are determined. The proximate locations are further analyzed to obtain their specific distances from a selected portion such as the user's origin or destination or any route segment. Location based services are associated with those proximate locations that are closest to the selected portion on the user's route or those with the better utility.

主权项

1. A computer-implemented method, comprising:
receiving, by a computing apparatus, a route information of a user; selecting, by the computing apparatus, for location identification, an area within a predetermined threshold distance along the selected route; obtaining, by the computing apparatus, locations that are at least partially located within the selected area along the user's route; selecting, by the computing apparatus, at least a portion of the user's route for measuring distances of the locations along the user's route; determining, by the computing apparatus, respective distances of the locations from the selected portion; computing, by the computing apparatus, affinity values of the user for the locations based on electronic payment transaction data of the user; computing respective utility values of the locations from a predetermined function based on the affinity values of the user for the locations and the respective distances of the locations, wherein each utility value of a location is the predetermined function of
an affinity value of the user for the location, anda distance of the location, where the utility value of the location computed from the predetermined function increases
when the affinity value of the user for the location increases, andwhen the distance of the location decreases; ranking, by the computing apparatus, the locations based on the respective utility values; and presenting, by the computing apparatus, one or more top ranked locations having highest utility values to the user.