RESPONSIVE ADVERTISEMENT FORMATS BASED ON VIEWABILITY PIXEL DATA

摘要

A technique is presented for determining coordinates of a region within a web page or other window is viewable to a user. A minimum bounding rectangle is defined for the viewable area of a viewport into the web page or other window, by defining one corner at (min(X), min(Y)) and a second corner at (max(X), max(Y)). Information about the minimum bounding rectangle may be presented to the advertisement. The advertisement may then reformat itself, such as by resizing the advertisement or by rearranging the contents of the advertisement to ensure important areas are inside the minimum bounding rectangle.

主权项

1. A method of presenting an advertisement on a web page in a viewable area, comprising:
determining, by a client programmable device, a viewable bounding area available for use by the advertisement; and reformatting the advertisement responsive to the bounding area.