Application Cards as Advertisements

摘要

A server includes a network communication device, a storage device, and a processing device that executes computer-readable instructions. When the computer-readable instructions are executed by the processing device, the computer-readable instructions cause the processing device to receive advertisement data that corresponds with a web advertisement. The advertisement data includes an advertisement uniform resource locator (URL) that refers to a website advertised by the web advertisement. In addition, the computer-readable instructions cause the processing device to determine an advertisement card object based on the advertisement data. The advertisement card object includes a card label, a card image, and graphical user interface (GUI) elements. The computer-readable instructions cause the processing device to render an advertisement card that displays the card label, the card image and the GUI elements, and transmit the advertisement card object via the network communication device.

主权项

1. A server comprising:
a network communication device; a storage device storing a card data store that stores card records comprising:
a card identifier (ID) that identifies the card record;a website uniform resource locator (URL) of a website associated with the card record;a card label, a card image and information about graphical user interface (GUI) elements displayable on an application card; and a processing device that executes computer-readable instructions that, when executed by the processing device, cause the processing device to:
receive advertisement data corresponding with a web advertisement, the advertisement data comprising an advertisement URL that refers to a website advertised by the web advertisement;determine an advertisement card object based on the advertisement data by:
comparing the advertisement data with the card records stored in the card data store;selecting a particular card record from the card data store based on the comparison; andconstructing a data container representing the advertisement card object, the data container indicating the card label, the card image and the GUI elements stored in the selected card record; andtransmit the advertisement card object via the network communication device.