| 摘要 |
Techniques for generating marketing lead intelligence information are described. Some embodiments provide a marketing activity support system (“MASS”) configured to generate lead intelligence by aggregating marketing activity information and customer information. In one embodiment, the MASS transmits a marketing message that references a Web page or other marketing content. Next, the MASS receives tracking information about activities of a customer with respect to the referenced Web page. The MASS then generates lead intelligence information about the customer by aggregating the tracking information, personal information about the customer, and/or information about an associated marketing campaign. The MASS may then present the generated lead intelligence information, such as by displaying details about the customer and their activities with respect to the Web page. |
| 主权项 |
1. A method of tracking leads in a marketing activity support system, the method being implemented by one or more processors and comprising:
receiving, from a user of the marketing activity support system, a marketing message in a message manager on a server, wherein the marketing message is associated with a marketing campaign of the user and the marketing message comprises (1) a marketing statement, and (2) a uniform resource locator that identifies a web page; modifying the uniform resource locator in the message manager to include a tracking identifier that identifies the marketing campaign of the user; transmitting the marketing message, including the marketing statement and the modified uniform resource locator, via a messaging service using account credentials for the messaging service supplied by the user; receiving an access indication, based on the tracking identifier, that the web page was accessed by a lead via the modified uniform resource locator; and receiving tracking information at the server, the tracking information including activities of the lead with respect to the web page identified in the marketing message. |
