| 摘要 |
<p>The present invention relates to a method and system for advertising using DID (digital information display). When an access of a user terminal is sensed, DID terminal according to the present invention identifies ID of user terminal for transmitting to a server, then the server selects a customized advertisement based on any information on ID of user terminal for transmitting to DID terminal. DID terminal displays an advertisement together with a QR code to enable a user to download a coupon using the QR code. Advertisers can select advertisement conditions as if it is a shopping in the open market while confirming DID terminal information, the advertisement is displayed according to the advertised condition, and advertisement cost is reasonably settled accordingly. Therefore, each advertiser can execute advertisement selectively at the desired location and period of time, thereby an advertisement efficiency with a high concentration, whereas each user can be provided with a discount or no charge advantage through a coupon received at the cost of usage of digital information display advertisement.</p> |
