ACCESS POINT BROADCASTING OF ADVERTISEMENTS

摘要

Advertisements are presented to users of cell phones and other types of access terminals. For example, advertisements may be presented to a user when the user's access terminal is served by or camped on an access point such as a small cell. After obtaining an advertisement, an access point broadcasts a message that includes the advertisement. Advantageously, the advertisement may be broadcast via an HNB Name field defined in 3GPP. Consequently, upon receiving a broadcast including an HNB Name field, an access terminal will automatically display the advertisement included in the HNB Name field (e.g., instead of an HNB Name).

主权项

1. An apparatus for communication, comprising:
a processing system configured to identify, at an access point, an advertisement to be displayed by at least one access terminal associated with the access point; and a communication device configured to broadcast, from the access point, a message via an information block that is designated for carrying access point-specific information that is to be displayed, wherein the message comprises the advertisement.