发明名称 METHOD AND SYSTEM FOR IDENTIFYING INFLUENCERS FROM PAYMENT DATA
摘要 A method for identifying a trendsetting consumer includes: storing transaction entries, each entry including a consumer identifier, transaction date, and transaction characteristics each having a characteristic value; receiving two trend identifiers, each trend identifier including a trend date and transaction characteristic value and is associated with a specific trend; identifying a trending consumer where a first transaction entry includes a transaction date corresponding to the trend date and a transaction characteristics having a characteristic value corresponding to the transaction characteristic value of one of the two identified trends, a second transaction entry includes a transaction date corresponding to the trend date and a transaction characteristics having a characteristic value corresponding to the transaction characteristic value of another one of the two identified trends, and the first and second transaction entries include a common consumer identifier associated with the trending consumer; and associating the trending consumer with the specific trends.
申请公布号 US2015081387(A1) 申请公布日期 2015.03.19
申请号 US201314029577 申请日期 2013.09.17
申请人 MasterCard International Incorporated 发明人 HOWE Justin Xavier;Unser Kenny
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method for identifying a trendsetting consumer, comprising: storing, in a database, a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least a consumer identifier, a transaction date, and a plurality of transaction characteristics each having a characteristic value; receiving, by a receiving device, at least two trend identifiers, wherein each trend identifier includes at least a trend date and a transaction characteristic value and is associated with a specific trend; identifying, in the database, at least one trending consumer where a first transaction data entry includes a transaction date corresponding to or before the trend date and one of the plurality of transaction characteristics has a characteristic value corresponding to the transaction characteristic value of one of the at least two identified trends,a second transaction data entry includes a transaction date corresponding to or before the trend date and one of the plurality of transaction characteristics has a characteristic value corresponding to the transaction characteristic value of another one of the at least two identified trends, andthe first transaction data entry and the second transaction data entry include a common consumer identifier associated with the respective at least one trending consumer; and associating, by a processing device, the identified at least one trending consumer with the specific trend associated with each of the at least two trend identifiers.
地址 PURCHASE NY US