Advertising management method and system

摘要

System and method for managing distribution of content such as television programs to portable multi-media devices which are capable of using such content and communicating includes a broadcast management system arranged to manage delivery of content from content sources to the devices, an account management system arranged to manage requests for use of the content from the devices and manage communications to and from the devices, and a processor coupled to the account management system and arranged to analyze requests to use content relative to information about users of the devices in order to determine whether use of the content by the users can be sponsored. If so, an advertisement is delivered to that user's device and the device presents the advertisement to the user as a condition for use of the content.

主权项

1. A method, comprising:
providing, by a computer processor, access to a first content to a user's device; receiving, by the computer processor, a request from the user to use the first content on the user's device; analyzing, by the computer processor, profile information about the user and the first content to determine whether use of the first content by the user can be sponsored based on the profile information and the first content; upon a determination that use of the first content by the user can be sponsored, selecting, by the computer processor, a first advertisements from a plurality of different advertisements to deliver to the user based on the profile information, wherein the first advertisement includes an interactive link; delivering, by the computer processor, the first advertisement and the first content to the user's device, wherein the first content requires a digital rights management (DRM) key to enable use of the first content; determining, by the computer processor, that the user selected the interactive link included in the first advertisement; and in response to the user selecting the interactive link, transmitting, by the computer processor, the DRM key to the user's device, wherein the DRM key enables the user's device to use the first content.