| 摘要 |
The invention provides systems and methods for administering a rewards program in which points are earned by both shopping and online promotional activity. The rewards program preferably includes real-time earning of points and real-time price reductions. In certain aspects, the invention provides a method of influencing consumer behavior that includes using a computer system for giving consumers reward points for performing activities that include both online shopping and online brand promotion, offering the consumers a discount on a purchase, and—for each consumer that accepts the offer—depleting that consumer's reward points by an amount. |
