摘要 |
<p>The proposed invention relates to the field of retail trade and advertising, and makes it possible to expand the array of technical means used in carrying out advertising campaigns and also in various campaigns to enhance product appeal and promote sales. The promotional element, which is distributed in conjunction with the packaging or container of a product, is a flat, shaped structure provided with slots. The slots in the shaped structure provide for connection with other flat, shaped structures which are substantially identical in form to the aforesaid flat, shaped structure, making it possible to assemble a three-dimensional item from a set of flat, shaped structures.</p> |