发明名称 DETERMINING AD TARGETING INFORMATION AND/OR AD CREATIVE INFORMATION USING PAST SEARCH QUERIES
摘要 Ad information, such as ad targeting keywords and/or ad creative content for example, may be determined using aggregated selected document-to-query information associations. For example, popular terms and/or phrases also associated with a selected document may be used as ad targeting keywords and/or ad creative content for an ad having the document as a landing page. Query information may be tracked on a per document level, a per domain level, etc. The determined ad information may be used to automatically populate an ad record, or may be provided to an advertiser as suggested or recommended ad information.
申请公布号 US2014122235(A1) 申请公布日期 2014.05.01
申请号 US201314062641 申请日期 2013.10.24
申请人 GOOGLE INC. 发明人 AGARWAL SUMIT;RENAKER PEARL;SMITH ADAM
分类号 G06Q30/02;G06F17/30;G06Q30/00 主分类号 G06Q30/02
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