TARGETED CONTENT STREAMING BANNERS

摘要

An apparatus and method for providing a streaming banner promoting one or more items/content on mobile devices are disclosed herein. User activity information is determined based on a user interfacing with a mobile device. The user activity information is transmitted by the mobile device to a server. In response to receiving a streaming banner, the streaming banner is displayed at a pre-determined portion of a screen of the mobile device. The streaming banner recommends one or more applications that targets the user based on the user activity information and an initial application identification source.