Apparatus has at least one processor and at least one memory having computer- readable code stored therein which when executed controls the at least one processor: to determine a name relating to a face in an image; to calculate a first maximum length attribute for a name bubble for the face at a first zoom level; to select a part of the name for inclusion in the name bubble having regard to the first maximum length attribute; to calculate a second maximum length attribute for the name bubble for the face at a second zoom level, the first and second zoom levels being different and the first and second maximum length attributes being different; and to select a part of the name for inclusion in the name bubble for the face at the second zoom level having regard to the second maximum length attribute.
