System and Method of Providing Transactional Privacy

摘要

A user is prevented from being identified at each of a plurality of sites. An indication to sell access to the user at one of the plurality of sites is received. A personal information marketplace is provided to run an auction to sell the access to the user at the one of the plurality of sites. In response to a sale of the access to the user at the one of the plurality of sites to an aggregator, access to track the user at the one of the plurality of sites while maintaining anonymity of the user is provided to the aggregator.