A sample dispenser is provided allowing a consumer to sample a product. The dispenser includes a dosing unit (2) having a mechanical pump (48) and a nozzle (50) for dispensing sampling amounts of the flowable substance. The dispenser also includes a cradle assembly (4) featuring a cap (8) and a dock (10), the dock having a receiving area and therein a floor (36) from which projects an upwardly oriented hollow connector (38) with a plastic wall piercing mouth (40). The cap is fittable over a product container (14). Tubing (6) connects the pump and hollow connector allowing communication of the flowable substance between the product container and pump. Also provided is a method to allow a consumer to sample the product.