| 摘要 |
<p>A system, method and apparatus are provided to combine a casino or lottery player club with a system that provides a unified platform and middleware for the production, delivery, management and measurement of consumer engagement across multiple delivery mechanisms, networks, applications, platforms and marketing channels. The gambling establishment is thereby able to gather valuable player engagement data, build player profiles, and determine how to most effectively cost effectively reach, entertain and influence die behavior of their most valuable consumers.</p> |
| 申请人 |
SCIENTIFIC GAMES HOLDINGS LIMITED;HERRMANN, MARK, E.;TAYLOR, JOHN, E., JR.;WELLER, SCOTT, N.;HARDY, DOW, K.;LICHTENBERGER, FRANCIS, JOSEF;SHORT, NATHAN |
发明人 |
HERRMANN, MARK, E.;TAYLOR, JOHN, E., JR.;WELLER, SCOTT, N.;HARDY, DOW, K.;LICHTENBERGER, FRANCIS, JOSEF;SHORT, NATHAN |
