摘要 |
<p>The present invention relates to a method for measuring the network competitiveness of an individual and the network effect by means of network analysis in an online social network. Particularly, the method involves creating an online social network, and gauging the network competitiveness and the network effect at each node on the basis of the result of the mutual evaluation of criteria such as trust, integrity, solidarity, openness, importance, and intimacy among nodes in 1st tie relationships in the social network, and provides the nodes and ties of the network with information values.</p> |