发明名称 Decompilation used to generate dynamic data driven advertisements
摘要 A dynamic advertisement creative is generated from a static advertisement creative. An advertisement creative is received. The advertisement creative is decompiled into a plurality of static elements. A user is enabled to select a static element of the plurality of static elements to be converted into a dynamic element. A dynamic version of the received advertisement creative is generated that includes a placeholder corresponding to the selected static element. The placeholder is configured to be dynamically populated with data. The data populating the placeholder may be dynamically selected each time the dynamic advertisement creative is displayed.
申请公布号 US7941340(B2) 申请公布日期 2011.05.10
申请号 US20080242645 申请日期 2008.09.30
申请人 YAHOO! INC. 发明人 DOEMLING MARCUS;MISHRA SUMIT;GOYAL PRABHAKAR
分类号 G06Q30/00 主分类号 G06Q30/00
代理机构 代理人
主权项
地址