METHOD AND MOBILE COMMUNICATION TERMINAL FOR DISPLAYING CUSTOMIZED ADVERTISEMENT, AND METHOD AND APPARATUS FOR PROVIDING CUSTOMIZED ADVERTISEMENT

摘要

PURPOSE: A mobile terminal, a customized advertisement supply method and an apparatus for outputting or supplying customized advertisement by using an advertisement by using an advertisement keyword searching are provided to improve the advertisement data access probability of users by outputting the customized advertisement. CONSTITUTION: An advertisement keyword detector(310) detects an advertisement keyword from data processed from a mobile telecommunication terminal. An advertisement keyword transceiver(300) transmits the advertisement keyword to an advertisement providing device. A display unit outputs advertisement data corresponding to the advertisement keyword. The advertisement keyword detector improves the advertisement data access probability of users.