PROMOTING ENTERTAINMENT EVENT ATTENDANCE USING DEMOGRAPHIC PROFILE

摘要

A method for broadcasting a promotional message (304) for an entertainment event, where the promotional message (304) is directed to recipients having at least one predetermined attribute. A database (314) is queried by an exhibitor (320) to obtain a network address for each of a plurality of users having said at least one predetermined attribute. The promotional message (304) for the event is then broadcast to provide an offer to these addresses. Upon receipt of an acceptance response to the offer, a token (306), such as a pass or coupon, is provided to the responding recipient to be presented by the user for admission.