| 摘要 |
<P>PROBLEM TO BE SOLVED: To sufficiently perform a role as media to users by widely performing utilization as an advertisement medium, while achieving the role of purpose of use that the user who makes a call by using a communication apparatus makes a call. <P>SOLUTION: An advertisement system using the communication apparatus and an advertisement method 1 note a conventional ring tone melody function and a function of displaying an image, so as to manage advertisement information, which is held by an advertiser side advertisement distribution system 2, based on the program of an advertisement management company side advertisement distribution system 3. When a first mobile telephone 7D, which acquires the advertisement information from a telephone service company side advertisement distribution system 4, makes a call with a second mobile telephone 7E, the advertisement information is transmitted together with a transmission signal. The first mobile telephone 7D receives the advertisement information as a calling notice via a base station and an exchanger 5. The second mobile telephone 7E receives the advertisement information, which is designated by the first mobile telephone 7D, as an incoming call notice together with an incoming signal and utilizes them. Then, profit refund is enjoyed by the reception usage frequency of the advertisement information. <P>COPYRIGHT: (C)2006,JPO&NCIPI |
