| 摘要 |
In the method and the system for monitoring the effectiveness of advertising, into the electronic memory (1) of the home monitoring apparatus the digital data related to the audience of the radio and/or television and/or use of interactive media and/or reading of printed media are entered, and next, when a product is purchased, into the electronic memory (1) of the home monitoring apparatus the digital data related to the read bar code of the bought products are entered, from the home monitoring apparatus the digital data entered into the electronic memory (1) are sent to the central unit, the received digital data of the bar codes of the bought products are compared with digital data from the database (19) of the bar codes of products, and the bought product is identified, and next the bought product is associated in time with the advertisement of this product presented on the radio and/or television and/or interactive media and/or printed media, and basing on this, the interrelation between the consumers' purchasing behaviour and the advertisements is determined. |
