METHOD AND SYSTEM FOR FACILITATING ADVERTISING AND T-COMMERCE TRANSACTIONS IN CONNECTION WITH CONTENT STORED ON A STORAGE MEDIUM

摘要

In one embodiment, the present invention is an improved interactive television system (271) and method for t-commerce. In this embodiment, the present invention relates to a method for facilitating transactions by a user through a television system including a playback device (212). The method includes providing a first storage medium with pre-recorded content stored on the recording medium; storing an interactive advertisement on the first storage medium; generating a trigger for the interactive advertisement; displaying the interactive advertisement on the television system (272) in response to the trigger when the first storage medium is played by the playback device; prompting the user to respond to the interactive advertisement; generating a transaction request from the user response; and transmitting the transaction request through the television system.