INFORMATION PRESENTING SYSTEM AND INFORMATION PRESENTING METHOD

摘要

An information presenting system (10) for inserting an advertiser's commercial into a program offered by a broadcasting business unit, the system comprising a bid processing unit (32) for acquiring a bidding price from an advertiser during a preliminary period prior to the start of a program by a broadcasting business unit, a control unit (35) for determining a successful bidder based on a preset reference and from a bidding price obtained by the data presenting condition acquiring means after the elapse of the preliminary period, and a reporting unit (34) for reporting to a broadcasting business unit reporting data corresponding to a successful bidder determined by the control unit (35).