E-MAIL WITH RICH-MEDIA BANNER

摘要

A banner (20) of an e-mail is displayed by an e-mail client in a format other than simple text (210). The banner component (60) may advantageously comprise at least one of a blinking element, a translating (moving) element (41), an active hyperlink graphic (51, 52), and a plurality of colors (61, 62). The banner component (60) may be inserted into the e-mail in any suitable manner, including adding the component (60) to the Regarding section of the e-mail. Preferred e-mail messages contain a tracking component that assists in tracking a response of the recipient to the e-mail message (230).