发明名称 System and method for gathering and standardizing customer purchase information for target marketing
摘要 The present invention relates to storing and manipulating customer purchasing information, particularly purchasing information by credit cards, debit cards, checks, and the like. A hierarchical organizational structure is created comprising a plurality of categories and sub-categories. The customer purchase information may then be retrieved according to user created links to generate customer preference information. The customer preference information may be stored in a customer account, thereby allowing targeted offers to be made to customers.
申请公布号 AU6641600(A) 申请公布日期 2001.03.13
申请号 AU20000066416 申请日期 2000.08.16
申请人 FIRST USA BANK, N.A.;INTERNATIONAL BUSINESS MACHINES CORPORATION 发明人 MICHAEL J. ROTHMAN;KATHLEEN H. WITSIL;DAVID W. NANEK
分类号 G06Q30/02;G06Q30/06 主分类号 G06Q30/02
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