SHIPPING OPTION SELECTION BASED ON VIRTUAL SHOPPING CART CONVERSION DATA

摘要

Systems and methods are disclosed to receive an indication that a buyer has placed an item in a virtual shopping cart. One or more conversion shipping options associated with shipping options used to ship one or more previously purchased items purchased by the buyer may be determined. One or more non-conversion shipping options associated with shipping options presented to the buyer with one or more unpurchased items previously placed in a virtual shopping cart by the buyer but not purchased by the buyer may be determined. A plurality of conversion probabilities may be determined for a plurality of different shipping options for the item in the virtual shopping cart based at least in part on the conversion shipping options and the non-conversion shipping options. In some embodiments, a shipping option may be selected based on the plurality of different shipping options and the plurality of conversion probabilities.

主权项

1. A method comprising:
receiving an indication that a buyer has placed an item in a virtual shopping cart at an electronic commerce website; retrieving from memory a buyer profile associated with the buyer; determining from the buyer profile one or more conversion shipping options associated with shipping options used to ship one or more previously purchased items purchased by the buyer; determining from the buyer profile one or more non-conversion shipping options associated with shipping options presented to the buyer with one or more unpurchased items previously placed in a virtual shopping cart by the buyer but not purchased by the buyer; determining a plurality of conversion probabilities for a plurality of different shipping options for the item in the virtual shopping cart based at least in part on the conversion shipping options and the non-conversion shipping options; selecting a shipping option based on the plurality of different shipping options and the plurality of conversion probabilities; and providing the selected shipping option.