Automated systems for improving communication at the human-machine interface

摘要

Apparatuses and methods for measuring audience response to a presentation such as an advertisement. Software is trained using a feedback loop to correlate biometric data, such as eye tracking, facial recognition, or pupil dilation, with emotion, attention, memory, and/or meaning remembered by a viewer as measured by methods related to the Picture Sorts technique. The trained software then enables a device that uses biometric measurement to detect and measure such qualities in a viewer as the presentation is being viewed. In this way, unlike existing systems, the attention, memory and both primary and compound emotions of the viewer can be measured, enabling key moments of the presentation to be detected.

主权项

1. A method for identifying a moment of a presentation, the method comprising:
displaying a presentation to a plurality of viewers; obtaining biometric data from the plurality of viewers during the displaying step; showing selections from the presentation to the viewers after the displaying step; collecting self-reported responses by each viewer regarding the viewer's memory of what the viewer's state of mind was when the viewer viewed each selection of the presentation during the displaying step; synchronizing the biometric data and the self-reported responses with the content of the presentation; training a system to correlate the biometric data obtained from the plurality of viewers with the self-reported responses obtained from the plurality of viewers; subsequently displaying the presentation to a subsequent viewer; obtaining biometric data from the subsequent viewer during the step of displaying the presentation to the subsequent viewer; identifying a time of occurrence of a state of mind of the subsequent viewer from the biometric data obtained from the subsequent viewer using the trained system; and identifying a moment of the presentation by correlating the time of occurrence of the state of mind with the presentation.