METHODS AND APPARATUS TO ADJUST CONTENT PRESENTED TO AN INDIVIDUAL

摘要

Methods, apparatus, systems and articles of manufacture to adjust content presented to an individual are disclosed. An example method includes measuring, via sensors, responses of an individual to content during a first time, determining response classifications based on a comparison of the responses and respective thresholds, determining a first mental classification of the individual based on combining the response classifications, determining a baseline during the first time, measuring additional responses to the content during a second time, determining additional response classifications based on a comparison of the additional responses to respective additional thresholds, adjusting the baseline based on the additional responses in the second time, determining a second mental classification of the individual based on combining the additional response classifications, determining a mental state of a user based on a similarity of the first mental classification and the second mental classification, and modifying the content based on the mental state.

主权项

1. A method to adjust content presented to an individual, the method comprising:
measuring, via a first modality sensor, a first response of the individual to first content during a first time frame; determining a first response classification based on a first comparison of the first response and a first threshold; measuring, via a second modality sensor, a second response of the individual to the first content during the first time frame; determining a second response classification based on a second comparison of the second response to a second threshold; determining a first mental classification of the individual based on combining the first response classification and the second response classification; determining a first baseline during the first time frame, at least one of the first threshold or second threshold based on the first baseline; measuring, via the first modality sensor, a third response of the individual to first content during a second time frame; measuring, via the second modality sensor, a fourth response of the individual to the first content during the second time frame; adjusting the first baseline to a second baseline based on at least one of the third response or the fourth response in the second time frame; adjusting at least one of the first threshold to a third threshold or second threshold to a fourth threshold based on the second baseline; determining a third response classification based on a third comparison of the third response and the third threshold; determining a fourth response classification based on a fourth comparison of the fourth response and the fourth threshold; determining a second mental classification of the individual based on combining the third response classification and the fourth response classification; determining a mental state of a user based on a degree of similarity between the first mental classification and the second mental classification; and at least one of modifying the first content to include second content or replacing the first content with second content based on the mental state.