METHOD, DEVICE AND SYSTEM FOR MEASURING ADVERTISEMENT EFFECT USING NETWORK DATA

摘要

The objective of the present invention is to provide an advertisement effect measuring method using network data, an advertisement effect measuring device, and an advertisement effect measuring system capable of measuring advertisement effects of multiple online advertisement media and mobile advertisement platforms by analyzing data on the use of network. The method comprises the steps of: collecting network data; recording data on advertisement exposing networks corresponding to advertisement exposing conditions stored in the policy book of advertisement media; identifying an advertisement medium of the data on advertisement exposing networks based on the information stored in the policy book of advertisement media; analyzing the number of exposures according to each advertisement medium, based on the data on advertisement exposing data and identified advertisement medium; and providing the analyzed number of exposures for a manager terminal.