| 摘要 |
The present invention relates to an advertising server for providing an advertising service using a push message, which can improve advertising efficiency by accurately transmitting a push message of an advertiser only to users with a high possibility of visiting or shopping. The advertising server comprises: an advertiser information collection unit for generating and storing advertiser information by collecting shop information, coupon information, and push conditions of each advertiser; a user information collection unit for generating user information by collecting advertisement receiving conditions of each user; a user position tracking unit for collecting user position information of each user; and a push message transmission unit for generating a push message based on the advertiser information and transmitting the push message by selecting the users, whose advertisement receiving conditions correspond to the advertising conditions of the advertiser, through the comparative analysis of the advertiser information, the user information, and the user position information. |
