| 摘要 |
The invention concerns the selection of relevant advertisements for presentation on a portable computing device. The device has stored in memory multiple advertisements where each advertisement is associated with one or more advertisement descriptors. Based on the dynamic and heterogeneous content presented (98) on the device (10), content descriptors are identified (100). Next, content descriptors are compared (102) to advertisement descriptors stored in memory to select and advertisement and present (104) it on the device (10). This invention identifies that many portable devices are continually used without being online (i.e. being offline). It is an advantage of the invention that relevant advertisements can be selected and displayed on a portable device while the device is offline and no reliance is placed on an external network or external device as the device can decide what advertisements to display and when. Aspects of the invention include a method performed by the device, the device and software for installation on the device. |
