CONTEXT-BASED SELECTION OF CALLS-TO-ACTION ASSOCIATED WITH SEARCH RESULTS

摘要

In one embodiment, a method includes receiving a search query for content items of the online social network, identifying content items of the online social network that match the search query, and sending, in response to the search query, search results corresponding to the identified content items, where each search result is presented with one or more call-to-action elements applicable to the content item, and where the call-to-action elements are presented in ranked order based on a suitability of the call-to-action element to the content item.

主权项

1. A method comprising:
receiving, from a client device of a first user of an online social network, a search query for content items of the online social network identifying one or more content items of the online social network, respectively, that match the search query; and sending, to the client device of the first user in response to the search query, one or more search results corresponding to one or more of the identified content items, respectively, each search result being presented with one or more call-to-action elements applicable to the content item, the call-to-action elements being presented in ranked order based on a suitability of the call-to-action element to the content item.