MANAGING MARKETING IMPRESSIONS WITH CONSUMER REWARDS

摘要

A method, apparatus, and computer program product for managing marketing impressions. An apparatus identifies utility of a seller and utility of a user. The apparatus generates an offer of a reward based on the utility of the seller and the utility of the user. The offer of the reward is for performing a social marketing task. The social marketing task is for generating a first number of marketing impressions to achieve a set of objectives of the seller. The apparatus activates the reward for the user when the social marketing task is completed. The social marketing task is completed when the apparatus determines that the user has accepted the offer and the performing of the social marketing task has generated the first number of marketing impressions.

主权项

1. A method for managing marketing impressions, the method comprising:
generating, by a processor unit, an offer of a reward for performing a social marketing task, wherein the social marketing task is for generating a first number of marketing impressions to achieve a set of objectives of a seller, and wherein the reward and the social marketing task are identified, by the processor unit, based on utility of the seller and utility of a user; and activating, by the processor unit, the reward for the user based on a determination that the user has accepted the offer and a determination that performing of the social marketing task has generated the first number of marketing impressions.