Content selection filter

摘要

One or more keywords associated with a domain are received. The performance of content selected based on the one or more keywords is evaluated against performance of content selected based on a automatic selection process. A determination is made based on the evaluation as to whether to utilize the automatic selection process or the one or more keywords for selecting content for the domain.

主权项

1. A computer-implemented method, comprising:
receiving advertisement requests related to a domain having a domain name; receiving, at a server system, one or more keywords associated with the domain, each of the one or more keywords selected by a publisher; selecting, at the server system, advertisements for a first portion of the advertisement requests based on the one or more keywords for display on the domain; parsing, at the server system, the domain name of the domain; selecting, at the server system, advertisements for a second portion of the advertisement requests based on the parsing of the domain name for display on the domain; evaluating, at the server system, performance of the advertisements selected for the first portion of advertisement requests based on the one or more keywords and displayed on the domain against performance of the advertisements selected for the second portion of advertisement requests based on the parsing of the domain name and displayed on the domain; based on the evaluation of the performance of the advertisements selected for the first portion and the advertisements selected for the second portion, selecting, at the server system, either the one or more keywords or the parsing of the domain name as a selection basis for selecting advertisements to display on the domain; selecting, at the server system, advertisements based on the selection basis for display on the domain; and providing, by the server system, for display on the domain, the advertisements that are selected based on the selection basis.