SALES PROMOTION DEVICE, SALES PROMOTION SYSTEM, AND SALES PROMOTION METHOD

摘要

Sales promotion device which provides campaign information receives access from a terminal device of an introducer who participated in a campaign to a campaign participation registration site, generate campaign participation information on which a campaign ID, a parent ID assigned to the introducer, and points assigned to the introducer are corresponded. When introduction information is received from the terminal device of the introducer, another user belonging to an SNS group which is the same as the introducer is treated as an introduced person, a child ID assigned to the introduced person or a user ID of the SNS is written in the campaign participation information, and introduction information is distributed to the terminal device of the introduced person. When the introduced person participates in the campaign, the promotion device writes points assigned to the introduced person in the campaign participation information, and adds introduction points to the introducer's points.

主权项

1. A sales promotion device comprising:
a storage unit configured to store a plurality of pieces of campaign information representing content of a campaign, group information obtained by associating identification information of a group and user identification information for identifying a user belonging to the group, and campaign participation information obtained by associating campaign identification information for specifying a campaign, introducer identification information representing an introducer, introduced person identification information representing an introduced person, and privilege information of each of the introducer and the introduced person; a campaign information providing unit configured to transmit the campaign information read from the storage unit to the terminal device; a new registration unit configured to receive participation campaign-specific information for specifying the campaign of participation from the terminal device of the user who is an introducer and write the campaign participation information obtained by associating the campaign identification information of the campaign specified by the received participation campaign-specific information, the introducer identification information corresponding to the introducer, and the privilege information representing a privilege assigned to the introducer to the storage unit; an introduced person registration unit configured to receive introduction information representing introduction content related to the campaign from the terminal device of the introducer, specify another user belonging to the same group as the introducer as an introduced person by referring to the group information, and write introduced person identification information corresponding to the specified introduced person to the campaign participation information written by the new registration unit; a distribution unit configured to distribute the introduction information to the terminal device of the introduced person specified by the introduced person registration unit; and a privilege update unit configured to receive the participation campaign-specific information from the terminal device of the user who is the introduced person, specify the campaign participation information according to the campaign identification information of the campaign specified by the received participation campaign-specific information and the introduced person identification information corresponding to the introduced person, write the privilege information representing a privilege assigned to the introduced person by associating the specified campaign participation information with the introduced person identification information of the introduced person, and update the privilege information set by associating the specified campaign identification information with the introducer identification information to information in which an additional privilege is assigned.