ANALYZING INTERNET TRAFFIC BY EXTRAPOLATING SOCIO-DEMOGRAPHIC INFORMATION FROM A PANEL

摘要

A network intelligence solution (NIS) is arranged to tap a stream of IP (Internet Protocol) packets traversing a node in a network that supports a mobile communications service between mobile equipment employed by subscribers in a universe of subscribers to the service and one or more remote servers such as web servers. The NIS performs deep packet inspection to measure Internet usage by the universe of subscribers as well as usage by a subscriber panel that is a representative subset of the universe. A unique network identifier is generated, for example using the MSISDN (Mobile Subscriber Integrated Services Digital Network Number) associated with each subscriber which is anonymized, to enable socio-demographic information collected from the subscriber panel to be correlated to the panel's Internet usage. The correlations can then be extrapolated to make generalizations about socio-demographics of the larger subscriber universe.