| 摘要 |
A method for broadcasting push feed messages for a retailer comprises conducting a retail transaction offline between a customer and a retail establishment; composing a push feed message having selected data from the retail transaction; and publishing the push feed message to one or more e-mail addresses, the one or more e-mail addresses affiliated with a social networking profile of the customer. The method may further comprise scanning a bar code imprinted card at a point of sale and loading a customer marketing application into a customer communication (mobile) device. The application also relates to a marketing system including a marketing server functioning to create a push feed template for a retailer and a retailer server arranged to obtain an email address for a social networking application to enable the retailer to publish an edited vesion of the push feed template in a social networking application. |
